Choice is good, right? At least, that's what we've always been told. Indeed, this idea that we have a 'choice' is often touted to be one of the primary reasons why Western civilisation is so 'great'. But how liberating is it really? Is it one of the ultimate symbols that we are 'free' individuals? Or rather, is it in fact more inhibiting than people first realise? Renata Salecl explains...
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