The Illusion of Choice Pt.II

So bellow you can see you don't really have much of a choice when it comes to brands, but what about that fourth estate we prize so much in the Western world? Surprise surprise, not much difference here either. Granted the above graph is very American-centric, but then here in the UK we've probably got just about as much choice with:

1. BBC
2. Channel 4
3. Rupert Murdoch (BSkyB plus The Sun, The Times, The Sunday Times)
4. ITV (which BSkyB has 5% stake in)
5. Daily Mail and General Trust (The Daily Mail, Mail on Sunday, Ireland on Sunday, Metro as well as a large portion of regional media in addition to large shares in ITN)
6. Richard Desmond (Channel 5, OK Magazine, Daily Express, Daily Star)
7. Alexander Lebedev (The ex-KGB agent come Russian 'businessman' owns The Independent and Evening Standard)

Indeed, it's not a huge difference, really.